Generation Lighting

Generation Lighting Market Overview

Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to August 31, 2026 shows Generation Lighting, a brand of the privately held Visual Comfort & Co., holding a remarkably balanced retail footprint, with homedepot.com accounting for 52.4% of year-to-date revenue and lowes.com the remaining 47.6%. The brand's average product price sits at $118.98, though that figure masks wide dispersion across the assortment. Pricing momentum has been the more notable story, with the average price climbing 18.1% over the tracked period despite a 12.8% month-over-month dip in the most recent month to $136.13. Revenue, by comparison, has been comparatively flat, growing 3.0% month-over-month and just 1.0% across the period. That combination suggests mix shift toward higher-ticket items is doing more work than unit growth in supporting the brand's shelf performance.