Generation Lighting

Generation Lighting Market Overview

Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Home Depot and Lowe's shows Generation Lighting, a brand of the privately held Visual Comfort & Co., splitting its revenue almost evenly between the two retailers, with homedepot.com accounting for 52.6% and lowes.com 47.4%. The brand's average product price across tracked channels sits at $126.79, though pricing climbed to $165.59 in the most recent month measured, a 21.6% month-over-month jump. Over the July to September timeseries window, average price rose 6.0% overall while revenue declined 6.9%, including a 9.7% drop in the latest month. That divergence suggests unit volumes softened even as higher-ticket items carried a larger share of the mix. Premium ceiling fan listings priced between $700 and $760 at both retailers anchor the upper end of that assortment, contrasting sharply with recessed lighting products under $80.