Generation Lighting

Generation Lighting Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's between January 1 and July 31, 2026, Generation Lighting's brick-and-mortar footprint is split almost evenly between the two retailers, with homedepot.com accounting for 52.4% of year-to-date revenue and lowes.com close behind at 47.6%. The brand's average product price sits at $116.05 across the tracked period, though pricing has climbed steadily in recent months. Average price reached $156.17 in the most recent month, a 35.5% jump versus the prior month and a 50.8% increase overall since the start of the timeseries window in May 2026. That upward pricing move has not translated into top-line growth, as revenue slipped 2.0% month-over-month and is down 8.2% across the same three-month stretch. The near-balanced retailer mix is a notable structural advantage, leaving Generation Lighting less exposed to shelf-space or promotional shifts at any single big-box partner.