GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Lowes.com, HomeDepot.com, and Newegg from January to February 2026, GameFitz holds an average product price of $38.18 across monitored retailers. The brand's revenue distribution is heavily concentrated, with Lowes.com commanding a dominant 81.2% revenue share, followed by HomeDepot.com at 17.2% and Newegg capturing just 1.6%. Notably, GameFitz experienced a significant overall revenue decline of 49.7% over the trailing period, despite a 42.8% month-over-month rebound in the most recent month. Average pricing has also trended downward, falling 18.5% overall, suggesting possible promotional activity or shifting product mix. This combination of heavy retailer concentration and pricing pressure presents both a risk and an opportunity for GameFitz's online retail strategy going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for GameFitz on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for GameFitz.