GameFitz

GameFitz Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across lowes.com, homedepot.com and Newegg, GameFitz has built a heavily concentrated retail footprint. Lowe's accounts for 75.7% of year-to-date revenue, with Home Depot contributing 13.9% and Newegg the remaining 10.4%, leaving the brand's performance closely tied to a single account. Revenue momentum has been positive, rising 36.6% over the tracked stretch and 25.0% in the most recent month alone. That growth has come alongside softening pricing, as the average selling price slipped 7.9% to roughly $38.63 in the latest month, against a period-wide average of $37.63. The combination of rising volume and declining price points suggests promotional activity or mix shifts are driving much of the recent uplift.