Fun Orange

Fun Orange Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026, Fun Orange generates 100% of its revenue through a single retail channel, Lowe's, leaving the brand fully concentrated with no measured distribution elsewhere. The average selling price across the tracked period sits at $294.80, positioning the brand in a mid-to-premium tier relative to typical big-box price points. Pricing momentum has been modestly positive, with the average price reaching $301.60 in the most recent month, up 0.4% month over month and 2.8% across the June-to-August timeseries window. Revenue, by contrast, has been more volatile: the latest month delivered 18.8% growth versus the prior month, yet total revenue is still down 12.7% over the three-month trend period. That divergence between rising prices and softer overall revenue suggests unit velocity, rather than price realization, is the key variable to watch for Fun Orange heading into the back half of 2026.