Frame It All

Frame It All Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's and Home Depot, Frame It All generated 85.5% of its year-to-date revenue through lowes.com, with the remaining 14.5% coming from homedepot.com. The brand's average product price sat at $324.77 over the period, though pricing skewed sharply upward in recent months, climbing 176.2% overall and peaking at an average of $899.26 after a 237.9% month-over-month jump. That pricing shift reflects a catalog spanning entry-level items near $55 and multi-pack assortments reaching $3,999.99 at Home Depot. Revenue momentum has been uneven, with one month rising 50.5% against the prior period even as overall revenue declined 11.9% across the tracked window. The combination of a concentrated retail footprint and a widening price ladder suggests Frame It All's performance remains highly sensitive to mix shifts at a single dominant channel partner.