GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Feit demonstrates a highly concentrated retail strategy, with Ace Hardware commanding 99.4% of the brand's revenue share across tracked retailers. The brand maintains an average product price of $15.74, reflecting a value-oriented positioning in its category. Notably, Feit's average price has shown a modest upward trend, increasing 1.3% over the tracked period. However, the brand faces headwinds on the top line, with overall revenue declining 26.3% during the same timeframe. This combination of rising prices and falling revenue suggests potential volume compression that warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Feit on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Feit.