EZ Liner, a brand and operating division of Vogel Traffic Services, Inc., shows a heavily concentrated retail footprint according to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Home Depot and Lowe's. Home Depot accounts for 89.9% of year-to-date revenue, leaving Lowe's with just 10.1% and making the brand's performance highly dependent on a single retail partner. The average product price sits at $38.21 for the period, though pricing has softened, declining 6.3% over the tracked timeframe and falling 20.3% month-over-month to $33.80 in the most recent reading. Revenue has followed a similar trajectory, dropping 7.2% month-over-month and 11.4% across the June through August window. Together, these figures point to simultaneous pressure on both volume and realized price, a combination worth watching for a brand with limited channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for EZ Liner on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for EZ Liner.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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