GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026, EZ Liner generated the vast majority of its revenue through homedepot.com, which accounted for 88.7% of total revenue share, with lowes.com capturing the remaining 11.3%. The brand's average product price during this period was $51.33, reflecting a notable 36.6% overall decrease in average pricing across the quarter. Revenue experienced a significant decline of 75.1% over the tracked period, suggesting considerable softening in consumer demand or shifts in distribution strategy. The steep 52.2% month-over-month revenue drop further underscores the downward trajectory EZ Liner faced during the first quarter of 2026. These insights, sourced from Grips Intelligence, highlight key challenges for EZ Liner as it navigates a contracting sales environment across its two primary retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 75% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 37% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for EZ Liner on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for EZ Liner.