EZ Liner

EZ Liner Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026, EZ Liner — a brand of privately held Vogel Traffic Services — maintains a concentrated retail footprint. Home Depot accounts for 88.0% of year-to-date revenue, leaving Lowe's with the remaining 12.0% and underscoring a heavy reliance on a single retail partner. The brand's average product price sits at $39.43 for the period, though pricing has trended sharply upward, rising 19.2% overall. Most notably, average price jumped 49.5% month-over-month to $50.55 in the most recent period, a move that suggests either mix shift toward premium SKUs or deliberate repricing. Revenue grew 9.0% versus the prior month and is up 1.2% overall, indicating that volume has largely held despite the steeper price points.