GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence, ETO DOORS generated its revenue almost evenly across two retail channels between January 1 and June 30, 2026, with lowes.com holding a 50.8% share and homedepot.com accounting for 49.2%. Over the tracked period, brand revenue declined 16.0%, including a 13.1% month-over-month drop in the most recent period. Despite the revenue softening, the average product price edged up 1.9% overall to roughly $1,127. The brand's average product price across the full period stood at $1,132.56, positioning it firmly in the premium tier. Top-selling items such as the Hermosa and Rancho door slabs consistently priced between $1,100 and $1,234, reinforcing the brand's higher-end market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for ETO DOORS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ETO DOORS.
BY REVENUE
$1,193.41
Price
$220K
Revenue
$1,233.94
Price
$188K
Revenue
$1,101.97
Price
$129K
Revenue
$1,099.00
Price
$123K
Revenue
$1,199.08
Price
$108K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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