Direct Wicker

Direct Wicker Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's and Home Depot, Direct Wicker — a privately held brand — generates the clear majority of its revenue through lowes.com at 74% share, with homedepot.com accounting for the remaining 26%. The brand's average product price sits at $1,241.81, positioning it in the premium tier of the outdoor category. Pricing momentum has been notably strong, with the average price climbing 28.5% month-over-month to $1,377.88 and rising 19.1% across the measured period. Revenue, however, moved in the opposite direction, slipping 2.9% versus the prior month and 4.2% overall, suggesting higher price points have not fully offset softer unit movement. Top-selling assortments at Lowe's span a wide price range, from a $1,479.00 daybed to a $3,559.36 nine-piece dining set with fire pit, underscoring a broad premium ladder within a single retail channel.