Direct Wicker

Direct Wicker Market Overview

According to Grips Intelligence in-store data tracked from January to April 2026, Direct Wicker demonstrated remarkable momentum with revenue surging 431.7% over the observed period across major home improvement retailers. The brand commands an average product price of $1,239.15, positioning it in the premium outdoor furnishings segment. Lowe's dominates as the primary retail channel for Direct Wicker, capturing 74.1% of total revenue share, while Home Depot accounts for the remaining 25.9%. The brand experienced a significant 275.9% month-over-month revenue spike, signaling rapidly growing consumer demand. Average pricing also saw a notable 39.6% month-over-month increase, suggesting a shift toward higher-value product purchases.