GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Direct Wicker carries a premium average product price of $1,322.57. The brand's revenue distribution is led by Home Depot, commanding 65.0% of total revenue share, while Lowe's accounts for the remaining 35.0%. Notably, Direct Wicker experienced a significant revenue decline of 33.7% month-over-month during the tracked period, suggesting seasonal softness in the early months of the year. Despite the revenue pullback, the brand's average price showed resilience, ticking up 3.0% month-over-month, indicating that the brand is holding firm on pricing rather than discounting to drive volume. This pricing stability amid declining revenue could position Direct Wicker well for a rebound as the spring shopping season approaches.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Direct Wicker on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Direct Wicker.
BY REVENUE
TO DIRECT WICKER