Direct Wicker

Direct Wicker Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's and Home Depot shows Direct Wicker, a privately held brand, operating at a premium average product price of $1,191.39. Lowe's accounts for the clear majority of tracked revenue at 73%, with homedepot.com contributing the remaining 27%. Momentum has softened over the measured window, with revenue down 44.9% overall and falling 43.3% month over month in the most recent period. Pricing has followed a similar path, with the average price declining 25.7% overall to $796.17, a 42.2% drop versus the prior month. The combination of sharp revenue contraction and a narrowing price point suggests promotional pressure or a shift toward lower-ticket assortment within its two-retailer footprint.