GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Lowe's and Home Depot in-store channels, Direct Wicker carried an average product price of $1,240.66 during the period. Lowe's dominated the brand's revenue mix at 70.7%, with Home Depot accounting for the remaining 29.3%. Momentum weakened notably over the tracked window, with overall revenue declining 48.6% and average price falling 12.4% across the period. In the April 1 to June 30, 2026 timeseries, the average selling price slipped to $1,150.37, a 12.1% month-over-month decrease. Direct Wicker's highest-priced tracked item was its 13-piece Wicker Patio Sofa Conversation Set with Gray Cushions at an average price of $3,099.00.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Direct Wicker on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Direct Wicker.
BY REVIEW COUNT
Across 702 ratings on 2 channels, Direct Wicker averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 702 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,898.00
Price
$165K
Revenue
$1,899.00
Price
$82K
Revenue
$3,099.00
Price
$62K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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