Direct Wicker

Direct Wicker Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's and Home Depot, Direct Wicker's retail footprint is heavily concentrated, with Lowe's accounting for 74.4% of year-to-date revenue and Home Depot contributing the remaining 25.6%. The brand commands a premium average product price of $1,198.49, positioning it firmly in the upper tier of its retail shelf space. Momentum has softened over the tracked period, however, with revenue down 18.8% overall and slipping a further 1.3% month over month. Pricing has followed a similar trajectory, with the average price falling 18.1% to $1,072.20, a 7.3% decline versus the prior month. Together, these figures point to a brand navigating both price compression and volume pressure while remaining reliant on a single dominant retail partner.