GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Direct Wicker generated revenue across two major home improvement retailers—homedepot.com (62.9% share) and lowes.com (37.1% share)—during Q1 2026 (January–March). The brand's average product price stood at $1,226.42, reflecting a premium positioning within its competitive landscape. However, Direct Wicker experienced a notable 58.2% overall revenue decline over the tracked period, signaling significant headwinds. Average pricing also saw downward pressure, decreasing 27.2% overall, suggesting increased discounting or a shift in product mix. Home Depot remained the dominant sales channel, capturing nearly two-thirds of the brand's total revenue share during this period.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 58% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 27% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Direct Wicker on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Direct Wicker.
TO DIRECT WICKER