GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Direct Wicker carries a premium average product price of $1,322.57. The brand's revenue distribution is led by Home Depot, commanding 65.0% of total revenue share, while Lowe's accounts for the remaining 35.0%. Notably, Direct Wicker experienced a significant revenue decline of 33.7% month-over-month during the tracked period, suggesting seasonal softness in the early months of the year. Despite the revenue pullback, the brand's average price showed resilience, ticking up 3.0% month-over-month, indicating that the brand is holding firm on pricing rather than discounting to drive volume. This pricing stability amid declining revenue could position Direct Wicker well for a rebound as the spring shopping season approaches.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Direct Wicker on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Direct Wicker.
BY REVENUE