GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering in-store performance from January 1 to June 30, 2026 across two channels, Char Coir—a brand owned by GrowGeneration Corp. (NASDAQ: GRWG)—saw its revenue decline 74.4% over the tracked period, with the most recent month alone dropping 70.0% versus the prior month. The brand's revenue was split fairly evenly between its two retail channels, with Home Depot accounting for 52.5% and Lowe's 47.5% of year-to-date revenue. Pricing also softened notably, as the average price fell 37.7% across the period to $72.08, a 32.4% month-over-month decrease. With an average product price of $113.16 overall, these figures point to meaningful pressure on both volume and pricing during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 74% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 38% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Char Coir on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Char Coir.
BY REVIEW COUNT
Across 1.39K ratings on 2 channels, Char Coir averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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