GRIPS CUSTOMERS & RESEARCH PARTNERS
Char Coir, a proprietary brand of GrowGeneration Corp. (NASDAQ: GRWG), generated an average product price of $97.80 across the January 1 to July 31, 2026 period, according to in-store data from Grips Intelligence covering lowes.com and homedepot.com. Lowe's accounted for the larger portion of the brand's year-to-date revenue at 61.0%, with Home Depot contributing the remaining 39.0%. Recent momentum has been mixed: revenue climbed 32.1% month over month in the most recent period, yet remains down 60.3% overall across the tracked timeframe. Pricing followed a similar pattern, with the average price rising 10.7% month over month to $79.78 while still sitting 25.2% below where it started. The combination of a rebounding monthly trend against a steep longer-term decline suggests the brand's offline retail footprint is stabilizing at a lower base than earlier in the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 60% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Char Coir on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Char Coir.
BY REVIEW COUNT
Across 1.57K ratings on 2 channels, Char Coir averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 1.57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis