GRIPS CUSTOMERS & RESEARCH PARTNERS
Char Coir, a proprietary brand owned by GrowGeneration Corp. (NASDAQ: GRWG), posted an average product price of $97.50 across in-store retail tracked by Grips Intelligence from January 1 to August 31, 2026 at Lowe's and Home Depot. Lowe's accounted for the clear majority of year-to-date revenue at 61.6%, with Home Depot contributing the remaining 38.4%. Momentum softened over the summer, as revenue fell 32.0% month over month and declined 10.2% across the June–August period. Pricing followed a similar path in the most recent month, slipping 7.0% to an average of $74.23. Even so, average price finished the observed window 3.0% higher overall, suggesting the recent discounting is a short-term move rather than a structural repositioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Char Coir on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Char Coir.
BY REVIEW COUNT
Across 1.58K ratings on 2 channels, Char Coir averages 4.8★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.8
/ 5
From 1.58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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