Boyel Living

Boyel Living Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Home Depot between January 1 and September 30, 2026, Boyel Living — a brand operated by Brightening House Inc. — carried an average product price of $356.65 across the period. Lowe's accounted for the clear majority of year-to-date revenue at 62.5%, with Home Depot contributing the remaining 37.5%. Momentum has softened, with revenue down 14.5% over the tracked window despite a marginal 0.5% month-over-month uptick in the most recent period. Pricing has followed a similar path, falling 12.8% overall to a recent monthly average of $315.65, a 5.5% decline versus the prior month. The gap between retailers is also notable at the assortment level, where Home Depot's visible lineup skews toward higher-ticket items while Lowe's leans on lower-priced bestsellers near the $105–$110 mark.