GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to August 31, 2026 shows Beacon operating as a heavily concentrated brand, with Amazon alone accounting for 92.3% of year-to-date revenue. The remaining share is thinly split between acehardware.com at 5.7% and homedepot.com at just 2.0%, leaving the brand highly exposed to a single retail channel. Momentum has been positive over the June–August window, with revenue up 25.6% month over month and 28.4% across the period overall. Pricing has moved in the same direction, with the average selling price reaching $10.45, an 8.9% monthly increase and an 8.0% rise across the tracked period, against a blended average product price of $10.14. That combination of rising prices and accelerating revenue suggests demand has absorbed the increases rather than resisted them, though the channel concentration remains the key structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Beacon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Beacon.
BY REVENUE
Beacon sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 155K ratings on 3 channels, Beacon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 155K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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