GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across homedepot.com and lowes.com, Armen Living — a privately held, owner-operated business — concentrates the vast majority of its tracked revenue in a single retail partner. Home Depot accounts for 63.0% of year-to-date revenue, while Lowe's contributes 35.6%, leaving the brand heavily dependent on one account for growth. The average product price across tracked assortment sits at $306.63, positioning the brand in the mid-to-upper tier of its retail shelf space. Momentum has softened notably in the most recent quarter, with revenue down 48.6% month over month and 44.4% over the tracked period. Pricing has followed a similar path, falling 7.6% overall despite a modest 2.6% monthly uptick to $296.24, suggesting promotional pressure rather than a durable repositioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Armen living on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armen living.
BY REVIEW COUNT
Across 45K ratings on 2 channels, Armen living averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,176.12
Price
$127K
Revenue
$574.64
Price
$75K
Revenue
$762.89
Price
$71K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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