According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Armen Living generates the vast majority of its online revenue through Home Depot, which accounts for a dominant 87.8% share compared to Lowe's at 11.7%. The brand's average product price stands at $406.72, though this figure has risen 8.2% over the trailing period, signaling a shift toward higher-priced assortments. Despite the upward movement in pricing, Armen Living's overall revenue declined 15.4% over the same timeframe, suggesting that higher price points may be impacting purchase volume. Top-selling items at Home Depot reach price points above $6,000, while Lowe's features a broader range starting under $400, indicating distinct pricing strategies across retailers. This combination of heavy retail concentration, rising prices, and declining revenue presents a critical inflection point for the brand's online channel strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Armen living on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Armen living.
BY REVENUE
$6,642.71
Price
$239K
Revenue
$3,040.50
Price
$176K
Revenue
$6,487.43
Price
$156K
Revenue
$4,774.40
Price
$72K
Revenue
$4,774.40
Price
$67K
Revenue