GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, AFI recorded an average product price of $435.15. Distribution is heavily concentrated, with Home Depot accounting for 84.5% of year-to-date revenue versus 15.4% at Lowe's. Recent momentum has been mixed: revenue rose 9.9% month over month in the latest period, yet remains down 27.0% across the May–July 2026 window. Pricing has held firm over the same stretch, climbing 3.8% overall to $436.17 despite a 2.8% dip in the most recent month. The brand's assortment spans a wide price range, with top-selling items reaching into the $2,300 tier at Home Depot and roughly $1,500 at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for AFI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFI.
BY REVIEW COUNT
Across 432K ratings on 2 channels, AFI averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 432K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$529.71
Price
$222K
Revenue
$1,759.51
Price
$208K
Revenue
$657.70
Price
$187K
Revenue
$2,178.85
Price
$179K
Revenue
$2,318.77
Price
$176K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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