GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFI generated an average product price of $450.21 across homedepot.com and lowes.com during Q1 2026 (January–March). Home Depot dominated AFI's retail revenue share at 89.6%, with Lowe's accounting for the remaining 10.4%. Over the quarter, AFI's revenue declined 10.0% overall, though the brand saw a 4.3% month-over-month revenue uptick in its most recent period. Average pricing also experienced a slight overall decrease of 2.2% during the same timeframe, despite a 3.3% month-over-month increase in the latest period.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for AFI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFI.
BY REVENUE
$541.34
Price
$215K
Revenue
$678.87
Price
$160K
Revenue
$633.08
Price
$128K
Revenue
$1,631.59
Price
$93K
Revenue