GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Home Depot and Lowe's, AFI generated an average product price of $434.98. Home Depot dominates the brand's footprint with 83.8% of year-to-date revenue, while Lowe's accounts for the remaining 16.0%. Revenue momentum has been positive, climbing 12.3% over the June–August tracking window, including a 2.1% month-over-month gain in the most recent period. Pricing has followed a mixed path, with the latest monthly average reaching $443.86, up 1.8% sequentially yet down 1.1% across the tracked span. The combination of rising revenue and a softer overall price average suggests volume, rather than price inflation, is driving AFI's growth at these two retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AFI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFI.
BY REVIEW COUNT
Across 425K ratings on 2 channels, AFI averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 425K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,185.79
Price
$334K
Revenue
$1,868.87
Price
$267K
Revenue
$1,351.64
Price
$223K
Revenue
$1,759.51
Price
$208K
Revenue
$2,318.77
Price
$176K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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