GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, AFI generated 85.4% of its year-to-date revenue through Home Depot, with Lowe's accounting for the remaining 14.5% between January 1 and June 30, 2026. The brand's average product price stood at $435.08, and pricing showed upward momentum, climbing 6.8% month-over-month to $448.80 while trending 3.8% higher across the overall period. Revenue was nearly flat over the full stretch, edging up just 0.3%, though it dipped 33.6% in the most recent month tracked. Home Depot's best-performing listings included premium items such as a full-over-full staircase bunk bed averaging $1,759.51, while Lowe's top products featured a Murphy bed at $1,313.14 and a walnut bunk bed at $1,199.00. These insights, drawn from Grips Intelligence in-store data across Home Depot and Lowe's, highlight AFI's concentrated retail footprint and premium pricing strategy heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for AFI on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFI.
BY REVIEW COUNT
Across 455K ratings on 2 channels, AFI averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 455K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$534.81
Price
$319K
Revenue
$658.66
Price
$233K
Revenue
$1,759.51
Price
$208K
Revenue
$664.49
Price
$206K
Revenue
$612.01
Price
$192K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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