AFI

AFI Market Overview

According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, AFI maintained an average product price of $449.75 across its online retail presence. Home Depot dominated as AFI's primary sales channel, commanding a striking 91.0% revenue share compared to just 9.0% for Lowe's. The brand experienced a notable revenue decline of 28.0% over the tracked period, with a month-over-month drop of 13.7%, signaling potential headwinds in online demand. Average pricing also trended downward, falling 9.1% overall during the period, which may suggest increased promotional activity or shifting product mix. This heavy reliance on a single retailer, combined with softening revenue and pricing trends, presents both a challenge and an opportunity for AFI's e-commerce strategy going forward.