AFI

AFI Market Overview

AFI's in-store performance from January 1 to September 30, 2026, tracked across Home Depot and Lowe's, shows a brand heavily concentrated in a single retail relationship, according to Grips Intelligence data. Home Depot accounts for 83.7% of year-to-date revenue, with Lowe's contributing the remaining 16.2%, leaving the brand's momentum closely tied to one partner. Revenue has been under pressure, falling 24.7% over the tracked period and dropping 26.3% in the most recent month alone. Pricing, meanwhile, has moved in the opposite direction, with the average price climbing 2.7% to $448.83 against a period average of $437.03. The combination of rising prices and declining revenue suggests softening unit volumes rather than a shift in positioning, a dynamic worth monitoring as the brand enters the next retail cycle.