GRIPS CUSTOMERS & RESEARCH PARTNERS
Barbells, weight plates, kettlebells, power racks, benches, and strength training equipment designed for both commercial gym facilities and home fitness spaces.
24M
5.9M
1.5-2.0%
$200-300
40+
Strength and Conditioning Equipment's aggregate online sales across tracked retailers amounted to $383M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 42% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Strength and Conditioning Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Strength and Conditioning Equipment retailers, with performance tracked over time.
