Home/Insights/Industries/Fitness EquipmentOnline Industry Intelligence — May 2026

Fitness Equipment

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Fitness Equipment on Grips — e-commerce revenue performance across 2 tracked industries and 50+ retailers: monthly revenue trends, annual growth, and conversion benchmarks.

24M

Revenue
May 26

6.1M

Sessions
May 26

1.5-2.0%

Conv. rate
May 26

$200-300

AOV
May 26

50+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Fitness Equipment Annual Online Revenue and Growth

Fitness Equipment's aggregate online sales across tracked retailers amounted to $402M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue Tracked (GMV)

2025

$402M

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Fitness Equipment monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 38% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Fitness Equipment

BY REVENUE

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Fitness Equipment traffic channels

Identify the top traffic channels driving growth across Fitness Equipment retailers, and see how channel performance has shifted over time.

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Fitness Equipment Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness Equipment retailers, with performance tracked over time.

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Fitness Equipment top markets

Explore the key markets for Fitness Equipment — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fitness Equipment retailer rankings

See how retailers rank within Fitness Equipment and worldwide by revenue, traffic and growth.

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