GRIPS CUSTOMERS & RESEARCH PARTNERS
BMW aftermarket parts, performance upgrades, and automotive accessories for vehicle customization and enhancement. Serves enthusiasts seeking to modify and improve their vehicles.
17M
5.8M
0.5-1.0%
$300-400
30+
BMW Performance and Parts's aggregate online sales across tracked retailers amounted to $273M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 47% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
57%
Desktop
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across BMW Performance and Parts retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across BMW Performance and Parts retailers, with performance tracked over time.
Other
