GRIPS CUSTOMERS & RESEARCH PARTNERS
Vinyl cutting machines, heat press equipment, transfer vinyl, and supplies for custom apparel crafting.
4.97M
1.09M
1.0-1.5%
$300-400
20+
Vinyl Crafting Supplies's aggregate online sales across tracked retailers amounted to $70M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 16% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
83%
Mobile
17%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Vinyl Crafting Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vinyl Crafting Supplies retailers, with performance tracked over time.
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