GRIPS CUSTOMERS & RESEARCH PARTNERS
Replica medieval weapons, samurai swords, broadswords, armor, shields, chainmail, helmets, spears, and historical collectibles for enthusiasts and reenactors.
2.82M
1.99M
0.5-1.0%
$100-200
30+
Swords and Historical Weaponry's aggregate online sales across tracked retailers amounted to $42M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 22% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
60%
Desktop
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Swords and Historical Weaponry retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Swords and Historical Weaponry retailers, with performance tracked over time.
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