GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium stationery, craft supplies, and artistic tools including papers, pens, stamps, and creative materials for DIY projects.
10M
5M
1.5-2.0%
$100-200
20+
Stationery and Craft Supplies's aggregate online sales across tracked retailers amounted to $184M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 55% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
80%
Mobile
20%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Stationery and Craft Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Stationery and Craft Supplies retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
