GRIPS CUSTOMERS & RESEARCH PARTNERS
Fabric, sewing supplies, quilting materials, needlecrafts, tools, sewing machines, embroidery machines, patterns, and notions for sewers and creative crafting enthusiasts.
42M
22M
1.5-2.0%
$100-200
70+
Sewing and Crafting Supplies's aggregate online sales across tracked retailers amounted to $607M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Sewing and Crafting Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Sewing and Crafting Supplies retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
Personalized Gifts
90+ retailers tracked
