GRIPS CUSTOMERS & RESEARCH PARTNERS
Plastic model kits, hobby paints, airbrushes, specialized tools, decals, and complete hobby supplies for scale modeling and diorama construction.
798K
620K
1.0-1.5%
$100-200
15+
Model Making and Hobby Supplies's aggregate online sales across tracked retailers amounted to $11M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 11% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Model Making and Hobby Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Model Making and Hobby Supplies retailers, with performance tracked over time.
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