GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom photo goods including personalized prints, cards, albums, and home decor items created from customer photos.
58M
5.9M
4.5-5.0%
$200-300
15+
Custom Photo Goods's aggregate online sales across tracked retailers amounted to $854M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 61% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
88%
Mobile
12%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Custom Photo Goods retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Photo Goods retailers, with performance tracked over time.
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