GRIPS CUSTOMERS & RESEARCH PARTNERS
Craft supplies including specialty papers, ribbons, stationery, notebooks, and DIY materials for creative projects.
6.3M
1.4M
2.5-3.0%
$100-200
20+
Crafting and Stationery Supplies's aggregate online sales across tracked retailers amounted to $95M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 48% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
87%
Mobile
13%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Crafting and Stationery Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Crafting and Stationery Supplies retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
