GRIPS CUSTOMERS & RESEARCH PARTNERS
Craft and floral supplies including wholesale flowers, ribbons, fabrics, wreath forms, and decorative materials for DIY projects and events.
2.8M
1.24M
1.5-2.0%
$100-200
10+
Craft and Floral Supplies's aggregate online sales across tracked retailers amounted to $48M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 37% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
86%
Mobile
14%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Craft and Floral Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Craft and Floral Supplies retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
