GRIPS CUSTOMERS & RESEARCH PARTNERS
Comic books, action figures, trading cards, collectible merchandise, and pop culture memorabilia.
6.3M
1.77M
1.5-2.0%
$100-200
40+
Comic Books and Collectibles's aggregate online sales across tracked retailers amounted to $73M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 7% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
50%
Mobile
50%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Comic Books and Collectibles retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Comic Books and Collectibles retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
