GRIPS CUSTOMERS & RESEARCH PARTNERS
Children's books and educational literature for various age groups, including bilingual options and character-based learning materials.
47M
16M
1.5-2.0%
$100-200
15+
Children's Books and Educational's aggregate online sales across tracked retailers amounted to $637M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 38% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Children's Books and Educational retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Children's Books and Educational retailers, with performance tracked over time.
Other
Musical Instruments and Accessories
150+ retailers tracked
Sewing and Quilting Supplies
100+ retailers tracked
Yarn and Fiber Arts Supplies
100+ retailers tracked
Fabric and Sewing Supplies
100+ retailers tracked
Art and Home Decor
100+ retailers tracked
Knitting and Crochet Supplies
90+ retailers tracked
Toys and Collectibles
90+ retailers tracked
