GRIPS CUSTOMERS & RESEARCH PARTNERS
Airsoft guns and tactical gear including rifles, pistols, grenades, protective equipment, ammunition, and tactical accessories for airsoft sport and recreation.
23M
4.85M
1.5-2.0%
$200-300
20+
Airsoft and Tactical Gear's aggregate online sales across tracked retailers amounted to $189M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 30% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Mobile
54%
Desktop
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Airsoft and Tactical Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Airsoft and Tactical Gear retailers, with performance tracked over time.
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