GRIPS CUSTOMERS & RESEARCH PARTNERS
Women's swimwear, lingerie, bras, panties, sleepwear, intimate apparel, and loungewear available in diverse styles, designs, colors, and extended sizing options.
175M
68M
2.0-2.5%
$100-200
70+
Women's Swimwear and Intimate Apparel's aggregate online sales across tracked retailers amounted to $2.17B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 34% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Women's Swimwear and Intimate Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Women's Swimwear and Intimate Apparel retailers, with performance tracked over time.
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