GRIPS CUSTOMERS & RESEARCH PARTNERS
Women's swimwear and beachwear including bikinis, one-pieces, cover-ups, and beach accessories for swimming and water activities.
66M
17M
2.5-3.0%
$100-200
100+
Women's Swimwear's aggregate online sales across tracked retailers amounted to $507M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 88% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Women's Swimwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Women's Swimwear retailers, with performance tracked over time.
Other
Fashion Apparel and Accessories
850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
Jewelry
650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
