GRIPS CUSTOMERS & RESEARCH PARTNERS
Lingerie, bras, panties, sleepwear, and shapewear for women, offering various styles, sizes, comfort levels, and designs. Collections span from everyday essentials to luxury intimate apparel with diverse body type options.
160M
73M
1.5-2.0%
$100-200
100+
Women's Intimate Apparel's aggregate online sales across tracked retailers amounted to $2.27B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 46% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Women's Intimate Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Women's Intimate Apparel retailers, with performance tracked over time.
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