GRIPS CUSTOMERS & RESEARCH PARTNERS
Western boots, cowboy hats, riding apparel, jeans, belts, and western accessories designed for equestrian athletes, ranchers, and western lifestyle enthusiasts.
53M
18M
1.5-2.0%
$100-200
50+
Western Wear and Accessories's aggregate online sales across tracked retailers amounted to $595M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Western Wear and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Western Wear and Accessories retailers, with performance tracked over time.
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