GRIPS CUSTOMERS & RESEARCH PARTNERS
Intimate apparel for men and women including bras, underwear, boxers, briefs, and related undergarments in various styles.
14M
4.69M
2.5-3.0%
$100-200
20+
Underwear and Intimates's aggregate online sales across tracked retailers amounted to $174M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Underwear and Intimates retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Underwear and Intimates retailers, with performance tracked over time.
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