GRIPS CUSTOMERS & RESEARCH PARTNERS
Tactical apparel, body armor, and protective gear designed for law enforcement, military, and civilians including plate carriers, helmets, and tactical clothing.
25M
5M
2.0-2.5%
$200-300
70+
Tactical and Protective Gear's aggregate online sales across tracked retailers amounted to $345M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 24% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Tactical and Protective Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Tactical and Protective Gear retailers, with performance tracked over time.
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