GRIPS CUSTOMERS & RESEARCH PARTNERS
Tactical apparel, duty gear, uniforms, boots, holsters, and protective equipment designed specifically for law enforcement, military personnel, and security professionals.
38M
8.4M
2.0-2.5%
$100-200
70+
Tactical and Military Apparel and Gear's aggregate online sales across tracked retailers amounted to $560M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Tactical and Military Apparel and Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Tactical and Military Apparel and Gear retailers, with performance tracked over time.
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