GRIPS CUSTOMERS & RESEARCH PARTNERS
Surfboards, wetsuits, boardshorts, rashguards, paddleboards, and surfing apparel designed for water sports, surfing, and beach activities for various skill levels.
9.3M
3.28M
1.5-2.0%
$100-200
60+
Surfing Equipment and Apparel's aggregate online sales across tracked retailers amounted to $104M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 2% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Surfing Equipment and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Surfing Equipment and Apparel retailers, with performance tracked over time.
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