GRIPS CUSTOMERS & RESEARCH PARTNERS
Surf and skate apparel, wetsuits, boardshorts, footwear, and accessories for water sports and skateboarding.
9.8M
5.3M
1.0-1.5%
$100-200
30+
Surf and Skate Apparel's aggregate online sales across tracked retailers amounted to $123M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 17% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Surf and Skate Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Surf and Skate Apparel retailers, with performance tracked over time.
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