GRIPS CUSTOMERS & RESEARCH PARTNERS
Skateboards, surfboards, wetsuits, apparel, footwear, and protective gear for skateboarding and surfing enthusiasts of all levels.
11M
4.74M
1.0-1.5%
$100-200
30+
Skateboarding and Surfing's aggregate online sales across tracked retailers amounted to $107M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 10% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Skateboarding and Surfing retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Skateboarding and Surfing retailers, with performance tracked over time.
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