GRIPS CUSTOMERS & RESEARCH PARTNERS
Plus-size lingerie, bras, intimate apparel, shapewear, and related items specifically designed and engineered for curvier body types, emphasizing comfort, support, and confidence.
22M
10M
2.5-3.0%
$0-100
20+
Plus Size Intimate Apparel's aggregate online sales across tracked retailers amounted to $279M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 19% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
67%
Desktop
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Plus Size Intimate Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Plus Size Intimate Apparel retailers, with performance tracked over time.
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