GRIPS CUSTOMERS & RESEARCH PARTNERS
Sun-protective hats, caps, and outdoor headwear with UV protection for various outdoor activities.
6.3M
3.03M
1.5-2.0%
$100-200
30+
Outdoor Headwear and Sun Protection's aggregate online sales across tracked retailers amounted to $94M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 19% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
62%
Mobile
38%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Outdoor Headwear and Sun Protection retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Headwear and Sun Protection retailers, with performance tracked over time.
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