GRIPS CUSTOMERS & RESEARCH PARTNERS
Military-themed and patriotic apparel including tactical gear and uniforms. Veteran-focused merchandise with military designs and functionality.
8.5M
2.43M
2.0-2.5%
$100-200
50+
Military and Patriotic Apparel's aggregate online sales across tracked retailers amounted to $145M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 42% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
60%
Desktop
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Military and Patriotic Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Military and Patriotic Apparel retailers, with performance tracked over time.
Other
Fashion Apparel and Accessories
850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
Jewelry
650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
