GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium merino wool apparel and accessories including socks, base layers, outerwear, and performance clothing for outdoor use.
7.2M
2.08M
2.5-3.0%
$100-200
15+
Merino Wool Apparel and Accessories's aggregate online sales across tracked retailers amounted to $119M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 64% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
74%
Mobile
26%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Merino Wool Apparel and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Merino Wool Apparel and Accessories retailers, with performance tracked over time.
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