GRIPS CUSTOMERS & RESEARCH PARTNERS
Maternity and nursing clothing designed for pregnant and breastfeeding women including dresses, bras, loungewear, and nursing-friendly apparel and essential products.
8.9M
2.61M
3.5-4.0%
$0-100
15+
Maternity and Nursing Fashion's aggregate online sales across tracked retailers amounted to $106M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 0% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Maternity and Nursing Fashion retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Maternity and Nursing Fashion retailers, with performance tracked over time.
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