GRIPS CUSTOMERS & RESEARCH PARTNERS
Intimate apparel including lingerie, swimwear, bras, shapewear, and sleepwear for women in various sizes.
152M
59M
1.5-2.0%
$100-200
80+
Lingerie and Swimwear's aggregate online sales across tracked retailers amounted to $2B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 43% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
53%
Desktop
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Lingerie and Swimwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Lingerie and Swimwear retailers, with performance tracked over time.
Other
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850+ retailers tracked
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850+ retailers tracked
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650+ retailers tracked
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Contemporary Women's Fashion
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