GRIPS CUSTOMERS & RESEARCH PARTNERS
Children's and women's fashion apparel and accessories including clothing, shoes, and style items for kids and adult women at boutique retailers.
12M
8.8M
2.0-2.5%
$0-100
40+
Kids and Women's Fashion Boutique's aggregate online sales across tracked retailers amounted to $186M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 46% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
64%
Desktop
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Kids and Women's Fashion Boutique retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Kids and Women's Fashion Boutique retailers, with performance tracked over time.
Other
Fashion Apparel and Accessories
850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
Jewelry
650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
