GRIPS CUSTOMERS & RESEARCH PARTNERS
Retailers specializing in intimate apparel, lingerie, bras, panties, swimwear, and sleepwear for women of all different sizes and style preferences.
181M
66M
1.5-2.0%
$100-200
100+
Intimate Apparel and Swimwear's aggregate online sales across tracked retailers amounted to $2.24B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Intimate Apparel and Swimwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Intimate Apparel and Swimwear retailers, with performance tracked over time.
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