GRIPS CUSTOMERS & RESEARCH PARTNERS
Intimate apparel, lingerie, costumes, and novelty clothing for adults.
17M
10M
1.5-2.0%
$0-100
40+
Intimate Apparel and Costumes's aggregate online sales across tracked retailers amounted to $318M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 39% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
67%
Desktop
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Intimate Apparel and Costumes retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Intimate Apparel and Costumes retailers, with performance tracked over time.
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