GRIPS CUSTOMERS & RESEARCH PARTNERS
Bras, panties, lingerie, sleepwear, and swimwear for women with varying styles and fit preferences.
178M
80M
1.5-2.0%
$100-200
200+
Intimate Apparel's aggregate online sales across tracked retailers amounted to $2.54B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
55%
Desktop
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 200+
Identify the top traffic channels driving growth across Intimate Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Intimate Apparel retailers, with performance tracked over time.
Other
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850+ retailers tracked
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850+ retailers tracked
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650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
