GRIPS CUSTOMERS & RESEARCH PARTNERS
Reusable water bottles, electrolyte powders, insulated tumblers, and hydration tracking accessories.
9.2M
6.2M
2.0-2.5%
$0-100
50+
Hydration's aggregate online sales across tracked retailers amounted to $113M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 15% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Hydration retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Hydration retailers, with performance tracked over time.
Other
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