GRIPS CUSTOMERS & RESEARCH PARTNERS
Headwear in diverse styles including baseball caps, fedoras, trucker hats, and beanies. Hats for various occasions and personal style preferences.
38M
18M
1.5-2.0%
$100-200
100+
Headwear's aggregate online sales across tracked retailers amounted to $450M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Headwear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Headwear retailers, with performance tracked over time.
Other
Fashion Apparel and Accessories
850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
Jewelry
650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
