GRIPS CUSTOMERS & RESEARCH PARTNERS
Diamond and gemstone jewelry including rings, bracelets, earrings, and necklaces. Many pieces feature precious metals with extensive customization and personalization options for unique designs.
88M
18M
1.5-2.0%
$200-300
100+
Handmade and Custom Jewelry's aggregate online sales across tracked retailers amounted to $1.26B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Handmade and Custom Jewelry retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Handmade and Custom Jewelry retailers, with performance tracked over time.
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